Alex Di Guardo

Alex Di Guardo

Product Designer

Turning ambiguity into Confident Decisions.

8 years partnering with cross-functional teams to optimise growth, monetisation, and user trust through data-informed decisions and experimentation.

When I'm not at work, I design and build tools for rock music production 🎸

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Some of the brands I worked with:

How can I help you today?

  • Is Alex open to new roles?
  • What's Product Design for Alex?
  • Is Alex more UX or UI?
  • Is Alex familiar with design systems?

Case Studies

These projects tell the story of how I matured from a solid IC to a trusted decision maker


Travel/AB Tests
Flexible Bookings

How reducing booking anxiety drove £4 million in annual incremental revenue.

FinTech/Loyalty
SuperSaveClub

The MoneySuperMarket reward program which reached 1 million members.

Travel/White Labels
Car Rental White Label

How to empower hundreds of affiliates to integrate a multi-brand car rental platform.

Mini Case Studies

A collection of short success stories and personal exploratory concepts


Testimonials

V

Vanessa

Mentee

Alex has been a fantastic mentor over the past six months, providing excellent guidance and support for my professional development. He is always willing to thoroughly address any questions I have, and I greatly appreciate the knowledge he has shared throughout the mentorship program.

M

Mike

Product Manager, Awaze

Alex has gone above and beyond. Using large amounts of user research in order to produce a booking journey that surpasses that of our competition and is clear and concise for the customer. He has proactively engaged with stakeholders to give clarity and confidence in the designs and the approach that we have taken.

R

Ryan

Design Lead, MoneySuperMarket

I've really enjoyed your efforts over the course of the last few weeks Alex. You've seamlessly embraced a handful of new ways of working which are pushing the boundaries of any outcomes being produced. I'm loving the proactive and challenger mindset.

J

James

Product Designer, Money Super Market

Alex demonstrates a strong customer focus and has significantly enhanced the customer experience with his excellent research skills. His ability to translate findings into impactful designs has led to notable improvements.

About me

Besides being a full time designer and a new dad, I've played music in bands in the past and now I spend what's left of my spare time making music as a one-man-band and designing my own music productions plug-ins and libraries which I use in my music.

You can find my music on Spotify by searching for A Life Within.